Guía de Desarrollo de Marca (ES) para Directoria
The Brand Development Guide created as a result of the Capstone Project for the course «Brand New Brand» by the California Institute of the Arts, offered through Coursera, serves as a comprehensive and visually engaging document that encapsulates the journey of defining and conceptualizing a brand. This guide systematically walks through the stages of brand development, offering a clear and well-structured roadmap for the brand creation process.
- One-sentence Description of Proposed Startup (Week 1): The guide opens with a concise statement describing the essence of the proposed startup, capturing the core idea and purpose of the brand.
- Fictional History of the Company/Client (Week 1): A narrative paragraph paints a vivid picture of the brand’s backstory, creating a sense of heritage and context for the reader.
- Mind Mapping and Brainstorming Sketches (Week 1): Visual representations of the initial brainstorming and mind mapping activities are included, illustrating the creative process and ideation that led to the brand concept.
- Naming Options for Company/Client (Week 1): Three distinct naming options are presented, with the top choice clearly highlighted, explaining the rationale behind the selection.
- Adjectives Describing Startup’s Key Qualities (Week 1): Three adjectives are listed, succinctly conveying the fundamental qualities and attributes that define the startup.
- Mood Boards (Week 2): Two mood boards are showcased, offering a visual exploration of the brand’s aesthetics, color schemes, and themes to evoke a specific mood and tone.
- Startup Name in Five Typefaces (Week 3): The selected startup name is depicted in five different typefaces, emphasizing the most successful one that serves as the foundation for the brand’s typographic identity.
- Variations of Chosen Skeleton (Week 3): Five different variations of the chosen typographic skeleton are presented, examining differences in form and structure, with the most effective iteration highlighted.
- Refined Logotype (Week 3): The final, polished logotype is displayed, reflecting the culmination of typographic refinement and design choices.
- Identity’s Color Palette (Week 4): A dedicated page illustrates the brand’s color palette, showcasing the chosen colors and explaining their significance.
- Custom Mark or Icon (Week 4): An icon or custom mark designed to complement the logotype is displayed, offering a unique symbol that represents the brand.
- Secondary Typeface(s) (Week 4): The guide features a page that presents secondary typefaces chosen to complement the primary typographic identity, emphasizing their role in maintaining consistency.
- Logotype with Imagery (Week 4): The logotype is displayed in conjunction with the chosen style of imagery, whether photography or illustration, demonstrating how the brand’s visual elements work together.
- «Secret Ingredient» Explanation (Week 4): A dedicated page unveils the brand’s «secret ingredient,» providing a conceptual and visual explanation of this unique element that sets the brand apart.
- Applications of Identity (Week 5): Four pages are dedicated to showcasing different applications of the brand identity, revealing how it translates across various contexts.
- Front and Back Cover: The guide begins with an eye-catching front cover and ends with a back cover, creating a polished and professional presentation.
- Table of Contents: A clear table of contents is included, making it easy for the reader to navigate and locate specific sections within the guide.
This Brand Development Guide is not just a documentation of the creative process but also a valuable resource for anyone looking to understand the comprehensive journey of bringing a brand to life, from concept to visual execution. It serves as a testament to the thought, creativity, and strategic planning that goes into crafting a brand’s identity.